Apple announced its new mixed reality headset called Apple Vision during WWDC (Worldwide Developers Conference). The headset is set to be released in early 2024 with a price tag of $3,499.
The Apple Vision headset combines virtual reality (VR) and augmented reality (AR) elements. VR creates an immersive experience separate from the real world, while AR augments the user’s existing reality. The Vision headset, however, blurs the line between the two by providing a VR-like experience with the ability to see and interact with the real world.
One of the standout features of the Vision headset is its speed and low latency. Apple claims that the device can display images to the user’s eyes within 12 milliseconds or less, which helps prevent issues like motion sickness often associated with VR. This is achieved by integrating Apple’s custom-designed R1 processor and software, “visionOS,” which is optimized for spatial computing.
The Vision Pro’s user interface relies on eye tracking and hand gestures. The device tracks the user’s eye movements, allowing them to interact with the interface by simply touching their fingers together. The UI elements are displayed in high resolution, and the accuracy of eye tracking enables precise interaction with the user interface.
The device can seamlessly integrate digital experiences into the real world by digitally rendering the user’s surroundings. This opens up possibilities for productivity applications, entertainment, and more, all while maintaining a sense of place in the physical environment.
The author compares the introduction of mirrorless cameras in the photography industry to the Vision headset. Initially dismissed by professionals, mirrorless cameras eventually gained widespread adoption due to their improved screens and added benefits. Similarly, the Vision headset’s fully digital approach to AR delivers a more useful and practical AR experience than other AR devices.
Despite the impressive technology and user experience, questions remain about the practicality and usefulness of the Vision headset. The author acknowledges the high price tag and wonders if there is enough room for another device in people’s lives. Apple’s past success with new product categories, such as the PC, iPhone, and iPad, demonstrates the importance of finding compelling use cases to drive adoption.