Giving the Best Work to Clients
Who gets your best work?
If you reserve your best effort for the irritable boss, the never-pleased client and the bully of a customer, then you’ve bought into a system that rewards the very people who are driving you nuts. It’s no wonder you have clients like that–they get your best work.
On the other hand, when you make it clear (and then deliver) on the promise that your best work goes to those that are clear, respectful and patient, you become a specialist in having customers just like that.
One of the largest turning points of my career was firing the client who accounted for a third of my company’s work. We were becoming really good at tolerating the stress that came from this engagement, and it became clear to me that we were about to sign up for a lifetime of clients like that.
Set free to work for those that we believed deserved our best work, we replaced the lost business in less than six months.
Years ago, I heard the story of a large retail financial services company that did the math and discovered that fewer than 5% of their customers were accounting for more than 80% of their customer service calls–and less than 1% of their profit. They sent these customers a nice note, let them know that they wouldn’t be able to service them properly going forward, and offered to help them transfer their accounts to a competitor. With the time freed up, they could then have their customer service people double down on the customers that actually mattered to them… grease, but without the squeaky wheel part.
No, you can’t always fire those that are imperious or bullies. But yes, you can figure out how to dig even deeper for those that aren’t. That means you won’t take advantage of their good nature, or settle for giving them merely what they will accept. Instead, you treat the good guys with even more effort and care and grace than you ever would have exerted for the tyrants.
The word will spread.
[The other alternative is a fine one, if you’re up for it… specialize in the worst possible clients and bosses, the least gratifying assignments. You’ll stand out in an uncrowded field! The mistake is thinking you’re doing one and actually doing neither by doing both.]
We like our clients and we’re not afraid to tell you;
The Computer Magician™ llc can provide a small business with experienced, certified professionals that specialize in IT solutions. The expertise provided by TCM can help the small business avoid costly mistakes and ensure that their IT solutions are compliant with industry standards.
The Computer Magician™ llc can also provide the small business with a comprehensive suite of services that covers all aspects of IT, from setting up and managing networks to deploying new software. This can give the small business the peace of mind that their IT needs will be taken care of in a timely and efficient manner.
The Computer Magician™ llc can also provide the small business with a cost–effective solution to their IT needs. By leveraging the expertise of experienced professionals, the small business can avoid costly mistakes that can be made when setting up and managing their own IT systems.
The Computer Magician™ llc can also provide the small business with access to cutting–edge technologies and solutions. This can help the small business stay competitive and up to date with the latest trends in the IT industry.
The Computer Magician™ llc can also help the small business keep their systems secure. By providing the small business with the latest in security solutions, the company can ensure that their data is safe and secure from unauthorized access.
Finally, The Computer Magician™ llc can provide the small business with a level of customer service that they cannot get from managing their own IT systems. TCM can provide the small business with a dedicated team of professionals who can assist them with any IT problems or questions they may have. This can help keep the small business running smoothly and efficiently.
Why Hire The Computer Magician™ llc
